On May 30, a grand Moutai tasting event was held at the beautiful five-star SAXON HOTEL in Johannesburg, South Africa. This event brought together many Moutai lovers and industry experts, aiming to allow more people to gain a deeper understanding of the unique charm of Moutai and experience the profoundness of Chinese liquor culture.

The atmosphere at the event was elegant and exciting. The interior of the venue was decorated in an antique style, as if traveling back to an ancient wine shop. Exquisite Moutai bottles and tasting utensils were placed on the table, showing the organizer’s dedication and attention to the event.

At the beginning of the tasting session, Ms. Nanfei Liu, the marketing director of TEC-TURBO, the South African distributor of Kweichow Moutai, first introduced the history and cultural background of Moutai to the guests, allowing them to have a deeper understanding of this sauce-flavored liquor. Ms. Liu also introduced Kweichow Moutai Company to the guests and explained in detail the methods and techniques of tasting Moutai. From observing the color, smelling the aroma, tasting to aftertaste, every step was full of knowledge and fun.

During the tasting session, participants picked up their glasses and carefully savoured the unique flavor of Moutai. The rich aroma, mellow taste, and long aftertaste made people intoxicated and reluctant to leave. Everyone said that through this tasting session, they had a deeper understanding of the quality and characteristics of Moutai, the Chinese liquor culture, and Chinese culture.

The Moutai tasting event not only allowed the participants to enjoy a wine feast, but also made them deeply feel the charm of Chinese liquor culture. The event invited guests including Ayanda Holo, President of BRICS Africa Channel, and Paul Zilungisele Tembe, Professor of University of South Africa. Wade Yang, General Manager of Amazon Web Services in Africa, Kershenee Hermanus, Regional Operations Manager of ABSA BANK in Africa, Vanessa Chego, Executive Director of Business at Bidets Group, and other well-known entrepreneurs and outstanding scholars.