Kweichow Moutai first arrived on the shores of South Africa in 2017, bringing with it not only its distinctive aroma but also a rich cultural heritage to share with local consumers. The official South African distributor of Moutai has appointed Brand Agency, Heritage StoryHouse (Pty) Ltd to oversee all operations relating to the brand—from sales and marketing to brand-building initiatives. As the dedicated brand custodian for Moutai in South Africa, HSH is responsible for managing all events, sponsorships, and promotional activities. The HSH team remains committed to exploring new opportunities and innovative platforms to introduce and celebrate Moutai’s unique culture with South African audiences.