With its rich cultural and historical connotation and profound cultural background, 53%vol 500ml Kweichow Moutai (Classic) serves as a business card of China, spreading its special aroma to the world. Quietly witnessing the passage of time, each cup of Moutai embodies the quality concept of "sticking to the original intention, inheriting traditional techniques, ensuring the cellaring time, and never selling new liquor".
As a rare liquor that represents the pride of the Chinese nation, Kweichow Moutai (Rare) embodies the wisdom of generations of master brewers. It carries forward an unparalleled standard of excellence and serves as a concentrated expression of Moutai’s enduring craftsmanship. Its corresponding drinking scene, themed “widely spread reputation and shared glory,” is deeply rooted in traditional Chinese culture and imbued with the timeless
charm and mystery of history.
Super Rare is the result of 35 years of devotion, passed from father to son—both inheritors of the finest Moutai craftsmanship. It is more than a spirit; it is a celebration of heritage, time, and mastery. Time is the finest base liquor, and this expression is not merely preserved by it, but perfected through it.
Kweichow Moutai (Aged) carries a deep cultural meaning—respecting natural development and upholding virtue—which aligns with Moutai’s philosophy of honouring tradition while embracing innovation. Under the theme "The Aroma of Virtue, The Taste of Time", this matured spirit offers a sense of calm and tranquillity, enriching the joyful lives of today’s discerning consumers with its time-earned grace.
Kweichow Moutai (Aged) reflects a philosophy of respecting natural development and promoting virtue, in line with Moutai’s enduring values—embracing tradition, fostering innovation, and evolving with the times.
Under the theme “The Aroma of Virtue, The Taste of Time”, this distinguished spirit offers a refined tranquillity accumulated over decades, enriching the modern lifestyle with heritage, poise, and celebration.
Kweichow Moutai (Aged) embodies a deep cultural philosophy—respecting the natural course of development and advocating virtue. This aligns seamlessly with Moutai’s enduring spirit of preserving tradition while embracing innovation.
Guided by the theme “The Aroma of Virtue, The Taste of Time”, this revered spirit infuses modern life with serenity and richness, cultivated over five decades. It is a celebration of legacy, craftsmanship, and the enduring power of time.
With "Happy Encounter" as its cultural essence, Moutai 1935 is paired with the theme of celebratory drinking occasions. In Chinese tradition, liquor is a means to express deep emotions. Moutai 1935 serves as a bridge—connecting tasters to history, introducing them to the legacy of the Moutai brand, and enhancing joyful moments in life.
Through this spirit, one encounters history, heritage, and the profound beauty of shared happiness.
This special edition celebrates the “beauty of peace”, drawing on traditional Chinese symbolism. Images such as “magpies on a plum tree branch” and “birds paying homage to the phoenix” are used to represent family affection, love, and joyful reunions.
Kweichow Moutai (Banquet Red) is a fitting tribute to meaningful milestones and happy gatherings—a refined spirit to mark life’s most treasured moments.
Meet those destined to cross your path from across the world, and savour life’s moments together with fine wine and beautiful scenery."
Kweichow Moutai Chun 1992 invites you to celebrate kinship and friendship, and to raise a glass in honour of progress, success, and togetherness.
With "struggle" as its core theme, Moutai Prince (Golden Prince) carries forward and enhances the prestigious reputation of the Moutai Soy-Sauce-Like Aroma Series. It embodies the enduring spirit of striving and resilience, and honours the enterprising culture that defines both Moutai and those who pursue greatness.
Moutai Yingbin (Purple) is regarded as a symbol of hospitality and welcoming friends from all over the world with traditional etiquette. It is expected to create a peaceful living atmosphere with frequent gatherings of friends. As the youngest member of the Moutai Yingbin family, Moutai Yingbin (Purple) aims at family gatherings, gifts between relatives and friends and socialising.
Made from premium local ingredients and aged for five years using Moutai’s signature blending process, this edition delivers a rich, mellow taste with a long-lasting finish. The 2025 bottle, themed for the Year of the Snake, comes in dusty pink ceramic with a gold cap and features artwork by renowned calligraphers Yan Fuchu and Meng Xiangshu, celebrating traditional zodiac values in a refined, collectible design.
Blending traditional baijiu techniques with modern innovation, the Moutai Chun Astrology Series offers a smoother, more flavorful taste with mellow notes of apple and pear. Each of the 12 cream ceramic bottles is uniquely themed around a zodiac sign, featuring vibrant colors, delicate engravings, and playful astrology-inspired packaging that appeals to younger consumers.
With its rich cultural and historical connotation and profound cultural background, 53%vol 500ml Kweichow Moutai (Classic) serves as a business card of China, spreading its special aroma to the world. Quietly witnessing the passage of time, each cup of Moutai embodies the quality concept of "sticking to the original intention, inheriting traditional techniques, ensuring the cellaring time, and never selling new liquor".
As a rare liquor that represents the pride of the Chinese nation, Kweichow Moutai (Rare) embodies the wisdom of generations of master brewers. It carries forward an unparalleled standard of excellence and serves as a concentrated expression of Moutai’s enduring craftsmanship. Its corresponding drinking scene, themed “widely spread reputation and shared glory,” is deeply rooted in traditional Chinese culture and imbued with the timeless
charm and mystery of history.
Super Rare is the result of 35 years of devotion, passed from father to son—both inheritors of the finest Moutai craftsmanship. It is more than a spirit; it is a celebration of heritage, time, and mastery. Time is the finest base liquor, and this expression is not merely preserved by it, but perfected through it.
Kweichow Moutai (Aged) carries a deep cultural meaning—respecting natural development and upholding virtue—which aligns with Moutai’s philosophy of honouring tradition while embracing innovation. Under the theme "The Aroma of Virtue, The Taste of Time", this matured spirit offers a sense of calm and tranquillity, enriching the joyful lives of today’s discerning consumers with its time-earned grace.
Kweichow Moutai (Aged) reflects a philosophy of respecting natural development and promoting virtue, in line with Moutai’s enduring values—embracing tradition, fostering innovation, and evolving with the times.
Under the theme “The Aroma of Virtue, The Taste of Time”, this distinguished spirit offers a refined tranquillity accumulated over decades, enriching the modern lifestyle with heritage, poise, and celebration.
Kweichow Moutai (Aged) embodies a deep cultural philosophy—respecting the natural course of development and advocating virtue. This aligns seamlessly with Moutai’s enduring spirit of preserving tradition while embracing innovation.
Guided by the theme “The Aroma of Virtue, The Taste of Time”, this revered spirit infuses modern life with serenity and richness, cultivated over five decades. It is a celebration of legacy, craftsmanship, and the enduring power of time.
With "Happy Encounter" as its cultural essence, Moutai 1935 is paired with the theme of celebratory drinking occasions. In Chinese tradition, liquor is a means to express deep emotions. Moutai 1935 serves as a bridge—connecting tasters to history, introducing them to the legacy of the Moutai brand, and enhancing joyful moments in life.
Through this spirit, one encounters history, heritage, and the profound beauty of shared happiness.
This special edition celebrates the “beauty of peace”, drawing on traditional Chinese symbolism. Images such as “magpies on a plum tree branch” and “birds paying homage to the phoenix” are used to represent family affection, love, and joyful reunions.
Kweichow Moutai (Banquet Red) is a fitting tribute to meaningful milestones and happy gatherings—a refined spirit to mark life’s most treasured moments.
Meet those destined to cross your path from across the world, and savour life’s moments together with fine wine and beautiful scenery."
Kweichow Moutai Chun 1992 invites you to celebrate kinship and friendship, and to raise a glass in honour of progress, success, and togetherness.
With "struggle" as its core theme, Moutai Prince (Golden Prince) carries forward and enhances the prestigious reputation of the Moutai Soy-Sauce-Like Aroma Series. It embodies the enduring spirit of striving and resilience, and honours the enterprising culture that defines both Moutai and those who pursue greatness.
Moutai Yingbin (Purple) is regarded as a symbol of hospitality and welcoming friends from all over the world with traditional etiquette. It is expected to create a peaceful living atmosphere with frequent gatherings of friends. As the youngest member of the Moutai Yingbin family, Moutai Yingbin (Purple) aims at family gatherings, gifts between relatives and friends and socialising.
Made from premium local ingredients and aged for five years using Moutai’s signature blending process, this edition delivers a rich, mellow taste with a long-lasting finish. The 2025 bottle, themed for the Year of the Snake, comes in dusty pink ceramic with a gold cap and features artwork by renowned calligraphers Yan Fuchu and Meng Xiangshu, celebrating traditional zodiac values in a refined, collectible design.
Blending traditional baijiu techniques with modern innovation, the Moutai Chun Astrology Series offers a smoother, more flavorful taste with mellow notes of apple and pear. Each of the 12 cream ceramic bottles is uniquely themed around a zodiac sign, featuring vibrant colors, delicate engravings, and playful astrology-inspired packaging that appeals to younger consumers.
