On August 3rd, 2023, in South Africa, the South Africa Moutai Distributor: TEC TURBO Import & Export Trading CC sponsored the annual Hollard Travel Golf Day! Hosted at the esteemed Serengeti Golf and Wildlife Estate in Kempton Park.
The private event was catered towards industry giants of travel and hospitality in the Southern region of Africa, inclusive of Hollard executives, various travel agency personnel, as well as a variety of high-class Hotel and Lodge managers from around Johannesburg.
As South Africa’s largest privately-owned insurance group, the Hollard Group includes; The Hollard Insurance Company and Hollard Life Assurance Company. Established in 1980, this group provides short-term and life insurance as well as investment products to a diverse customer base, including individual consumers, commercial entities, and corporate clients.
Hollard is purpose-driven and measures its social dividends alongside its shareholder contributions. Since its inception, ‘partnership’ has been at the heart of its business model, with the group today boasting over 100 ventures across the insurance value chain. Each one supports its purpose of enabling more people to create and secure a better future.
Straight off the golf course, golfers were welcomed by two graceful miss etiquettes clothed in traditional Miaozhu attire and congratulated with a shot of the prestigious Flying Fairy Moutai. The cultural heritage and production cycle of Moutai were shared. The distilled spirit was well received and sparked an interest among the elite group of guests at the event.
Once all golfers were introduced to the celebrated national liquor of China, they were escorted to enjoy an elegant banquet honoring the occasion. While energies were high and drinks were flowing, Tec Turbo capitalized on the opportunity to reintroduce Moutai to each party of guests in a more relaxed and cheerful environment. Guests were delighted to be included in an exciting Moutai prize giveaway at the banquet.
Tec Turbo Import & Export Trading CC contracted media consultancy Heritage Story House Pty to manage marketing and event planning.