The 2023 BRICS summit was the fifteenth annual BRICS summit hosted this year in Johannesburg, South Africa. It is an international relations conference attended by the heads of state or heads of government of the five member states: Brazil, Russia, India, China and South Africa. South African President Cyril Ramaphosa also invited the leaders of 67 countries to the Summit.

The Guizhou Moutai South Africa Distributor: Tec Turbo Import & Export Trading CC (TEC) embarked on collaborative partnerships and strategies to welcome nations to the BRICS summit with a toast of Moutai. From becoming vendors to world class hotels, to sponsoring BRICS events, and placing billboard advertisement in crucial locations, the Moutai brand would be experienced by various delegates and stakeholders.

Moutai has been chosen to support events of global prominence and the involvement in the BRICS Summit underscores its role in international diplomacy.

Upon arrival at O.R. Tambo International Airport in Johannesburg, South Africa, guests will drive pass R24 highway billboards on their way into the city for the BRICS conference. This eye-catching ad is a guarantee at increasing curiosity and awareness to the global brand that is Moutai. Once guests have arrived at the Summit location in Sandton city, they are welcomed with another Moutai billboard.

A luxurious partnership between five-star world class hotels, Saxon Hotel and Hilton Hotel offered an exclusive experience. In a thrilling collaboration that combines opulence and refinement, the South African distributors, TEC have forged a partnership that promises an unparalleled experience for their exclusive clientele. This was a strategic collaboration as both hotels hosted the Chinese delegation. Through combined efforts the hotels and TEC are welcoming an international demographic, offering a global outreach of hospitality and cultural exchange. As this partnership evolves, it not only underscores the potential of cross-industry collaborations but also highlights the role of hospitality in shaping global interactions.

As the BRICS summit brings together leaders from round the world to foster collaboration and innovation, another kind of synergy was in the air networking events. ‘Nyanza Light Metals’ is a chemicals manufacturer in Johannesburg and is partnering with ‘East China Engineering Science and Technology’ which is owned by State owned company ‘China National Chemical Engineering Corporation CNCEC’. A true example of positive collaboration between China and South Africa.

The convergence of Moutai and the BRICS summit’s diplomatic endeavors at such events exemplifies the potential of cultural exchanges to enrich conversations and bridge national divides. One of the highlights of the event was the generous distribution of complimentary Moutai shots. Minister Mr. Sihle Zikalala – Minister of Public Works and Infrastructure and Deputy Minister Ms. Nomalungelo Gina – Department of Trade Industry and Competition, indulged in the Moutai experience and raised a toast to successful partnerships between the two countries.

The velvety texture and complex taste of the spirit provided a topic of conversation that effortlessly transcended language barriers. Moutai serves as a reminder that even in the realm of international relations, the simple act of raising a glass can foster connections that transcend borders and create lasting memories. TEC is honoured to share the beauty of Moutai with the world as they gathered in Johannesburg, South Africa for the 15th BRICS Summit.