Hilton Hotel and Moutai, a renowned Chinese spirits company, have joined forces in a groundbreaking partnership that not only enhances the guest experience but also supports international diplomacy and attracts affluent global demographics. This collaboration aims to combine luxury hospitality with fine liquor, while also contributing to prestigious events like the BRICS Summit.
Moutai, often hailed as “China’s National Liquor,” brings centuries of craftsmanship and cultural significance to the partnership. The cooperation with Hilton extends beyond its properties, as Moutai has been chosen to support events of global importance. Notably, Moutai’s involvement in the BRICS Summit underscores its role in international diplomacy, offering a taste of Chinese culture to leaders and delegates from Brazil, Russia, India, China, and South Africa.
The partnership also aligns with Hilton’s storied history as a pioneering figure in the hospitality industry. With a legacy dating back to 1919, Hilton has redefined luxury travel and accommodation, setting benchmarks for impeccable service and guest experiences. Today, Hilton boasts a global network of properties that cater to diverse demographics, from business travellers to leisure seekers.
Through their combined efforts, Hilton and Moutai are welcoming a wealthy international demographic, offering a unique blend of luxury and cultural immersion. The partnership’s exclusivity and commitment to quality appeal to sophisticated travellers seeking memorable experiences that go beyond conventional offerings. By curating a selection of Moutai’s prestigious spirits, Hilton properties provide an opportunity for guests to savour a complimentary taste of China’s rich heritage at two of the Hilton bars.
As this partnership evolves, it not only underscores the potential of cross-industry collaborations but also highlights the role of hospitality in shaping global interactions. The convergence of Hilton’s legacy and Moutai’s tradition creates a platform for both brands to leave an indelible mark on the world of luxury, diplomacy, and international travel.
The Moutai display window (in the hotel lobby), as well as the set up at the bars, at Hilton hotel exudes an air of elegance and cultural allure. Positioned strategically in the hotel’s lobby, the display captures attention with its sophisticated arrangement of Moutai bottles, each a symbol of Chinese heritage and craftsmanship. Soft lighting highlights the intricate details of the bottles, creating a captivating ambiance that invites guests to explore. The displays are thoughtfully curated, featuring a selection of Moutai’s finest spirits, from classic to limited editions.